Top 9 App Store Optimization Tools

There are absolutely different factors that affect the ranking of the apps. The essential influencing factors are downloads of the apps and user engagement with the apps! Number of Downloads of the app is instantly influencing but user engagement involves the growing numbers of users on regular basis, the numbers of users that access the app and the time that users spend on the apps.
App Store Optimization Tools
The engagement rates of the users are related with the integrated features in the app as the integrated great features are quite beneficial and create a lead for higher user engagement. The download rates of the apps depend on the visibility of the app and the techniques of promotion adapted by the enterprise. This indeed requires lots of money as well as effort.
The big app developers indeed have the highest budget for marketing that attracts maximum attention of the users. The most effective and high resulting marketing benefit for the big developers is the free media coverage which the independent app developers don’t get though their app! For removing such barriers and filling up the gaps, App store optimization-ASO and the tools play an effective role.
Apart from ASO, App metadata is another essential feature that effectively increases the app ranking and is beneficial and strong in comparison to ASO. The ASO tools definitely would not increase the efficiency of ASO but it can proficiently guide for enhancing the app’s visibility in the app store.

1.   App Annie

App Annie is one of the most relied ASO tools that help in getting trusted app data as well as insights for the business that makes the app successful globally. App Annie supports for understanding the app market, businesses as well as the opportunities revolving around them. This tool integrates key products like:

App Analytics –

This free product allows to track the performance of the app that is related to its usages, downloads, and revenues that are spent for the app stores and across the countries. This offers a unified view of the data that is related to the app advertising campaigns.

Market Data Intelligence –

This is a premium product that provides detailed insights about the behaviour and demographics of the app users. This also includes information that is related to user retention as well as downloads estimates along with the activity of the competitors.

Store Stats –

This is a free product that offers facilities to access the market data metrics. The metrics include ranking, reviews, ratings and the keywords for the apps across different categories.

2.   Sensor Tower

Sensor Tower is considered as the leading solution for the mobile marketers as well as the app developers. The industry analysts that demand competitive insights about the mobile market economy can easily achieve their aim and also increase the download rates of the apps with ASO.

App Intelligence –

App Intelligence integrates several tools. These ASO tools enable for viewing and analyzing the reviews. It offers localized and competitive analysis.

Store Intelligence –

It offers insights about the download and the collected revenues through the app. This also offers estimates about access to the research of the competitors that assists user acquisition.

Ad Intelligence –

This is quite helpful for uncovering the insights of the user acquisition campaigns that are run by different publishers as well as developers.

Top Charts and Leaders –

This offers insights about the top performing apps, the apps that have received the highest ratings and the apps that have been updated recently.

3.   StoreMaven

StoreMaven aims to make the app store testing accurate, faster and affordable. Testing numbers of store pages involve transmitting dedicated traffic for the tests. Without hampering the accuracy of the processed results, it is essential to minimize the required sample, which can be done with this!
A/B testing of the app and its page allows viewing the difference in design and placement of the creative impacts on the app downloads. Store Maven helps to test-: Title, Icon, Screenshots, Ratings and Votes, Video, Poster Frame, Feature Graphic and Description. Store Maven offers access to dedicated design studio that makes it easier for designing different app store pages.

4.   App Figures

App Figures is a mobile tracking platform that is greatly admired by the leading app developers. App Figures connects everything which is essential to turn the app data, powerful and easy to understand app portfolio. The comprehensive reporting system integrates major app stores in-app analytics and ad networks. App Figures provides a report on sales, downloads, reviews, ranks, usage, Ad monetization, and the top apps.

5.   Mobile Action

Mobile Action is a tool that is widely admired for mobile data intelligence as well as the actionable insights. This provides usable data reports along with the data that is required for any app. The key products include-:

ASO Intelligence –

This includes four different complementary tools and keeps the track record of all the keywords and the detail about how each of the keywords ranks the apps.

App Analytics –

This allows accessing the updated category and also allows analyzing the reviews.

Market Intelligence –

This tool is focused on downloading and estimates of revenue.

6.   App Tweak

AppTweak is considered as the cost-effective alternative for the paid advertisements. Paid advertisements are expensive and also fail to target the right users. App Tweak offers a wide range of ASO tools that includes-:
●      ASO Reports.
●      Keywords.
●      Mobile App Analytics.
●      Reviews and Ratings.

7.   Apptopia

Apptopia is quite helpful in making the app economy transparent with its mobile app data and its insights that are actionable. The main objective of this store is to make the data available to a maximum number of people. The key products of this store are-:
●      Download and Revenue Data.
●      Daily and Monthly Active users.

8.   Gummicube

Gummicube is one of the leading ASO and app store intelligence software that offers service to the marketers as well as the app developers. This store offers complete ASO solutions and services along with DATACUBE software, app reviews and live focus groups.

9.   TUNE

TUNE is the store that removes the barriers and brings mobile marketing ecosystem closer. This is effectively done by building innovative solutions, connecting the marketers and teaching the industry with the best possible partners.
The Key products include-:
●      Attribution Analytics.
●      App Store Analytics.
●      In-App marketing.
●      Marketing Intelligence.

Conclusion

Though many of the top app store optimization tools appear to be similar but they have their own strategy as well as the algorithm. The businesses looking for tools to measure performance against the competitors or the factors that are affecting the numbers of download, one among these tools can be the perfect partner for the businesses irrespective of their size and nature.

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